The Drentsoft Blog

New Animated Concept Video

Submitted on Friday, 04 May 2012

Drentsoft recently created a short 2D animation for Ready Solutions Ltd that they wanted to show on their new website and during Powerpoint presentations.

The Client

 Ready Solutions Ltd is run by the best-selling author, coach and trainer Romilla Ready.

The Brief

The client wanted a way to explain the various eye movements people perform when processing information.

The Concept

Drentsoft decided a very simplified face with basic features and some semi-realistic shading would provide the best basis to draw attention into the video without drawing so much attention that the viewer would miss the descriptive text that actually explains the concept.

The Video